Google Citation Ranking Factors

By submitting multiple sources of citations about your business, Google will be able to verify the existence, legitimacy and accuracy of your business information on your Google Local map listing.

How It Works

The more verified information Google has about your business on other websites and directories, the more confident it is that the information you have provided about your business is accurate, and therefore more likely to display your business listing when people search for your products and services. It's crucial that you set up a Google Business Page, claim your business, and optimize it by adding your business name to directories and other websites in order to take advantage of local citations.

How to beat competitors with Citations?

Citations are a key competitive advantage, and you need to have more high-quality citations than your competitors in order to win the race. While total numbers are important, it's important to keep in mind that the quality of the directory hosting the citation also matters and that the information you enter should be accurate. The complete and accurate your general and niche citations are, the more likely you are to have a strong Google business Local listing and increase your visibility across all Google maps and search.

What you need to know about making great local citations

For a local citation to be successful, it must be seen as credible and trustworthy by both users and Google. Reputable brands such as Thompson Local, Checkatrade and Yellow Pages (Yell) are great starting points, since their primary purpose is to provide local business listings. When creating or claiming a business directory citation, it is important that you include NAP (Name, Address, and Phone number) which are 3 key pieces of information.

Creating local citations can be time-consuming and tedious, and in order to catch the attention of press journalists and newspapers, it is advisable to have an overall marketing strategy in place. The good news is that we can help you get this strategy in place.

What is a backlink?

Backlinks are links from a page on one website to another. If someone links to your site, then you have a backlink from them. If you link to another website, then they have a backlink from you. The term backlink refers to links from one site to another. Whenever someone links to your site, you receive a backlink. Whenever you link to another website, you are giving them a backlink. The following words link to Instagram, so we have now given them a backlink.

Google Backlink Ranking Factors

Backlinks are considered votes of confidence by Google products. The more backlinks your web pages receive, the more likely they are to rank for relevant search terms.

Relevance

New content is discovered by Google Search Engines by revisiting pages they already know about. Your content may be discovered faster if you get backlinks from popular pages, as Google revisits popular pages more often than unpopular ones.

Discoverability

Relevant backlinks are valued more by Google since they are likely to be clicked upon. For example, a builder has backlinks from two pages, one about dogs and one about house renovation, it's likely that the latter has the most value.

The same applies to domains as well. There is a higher likelihood that readers of builder.com will click on a link to a builder's website than readers of dogs.com.

Creating Backlinks

This is when you manually add links from other sites to yours. Submitting your business to directories, leaving blog comments, and responding to forum threads are examples.

Building quality backlinks

In this scenario, you request links from other website owners, editors, or webmasters. It is important to have a clear value proposition for this to work. It's here that link building tactics come into play.

We will help you build high quality backlinks